AmberTrails

Saturday floor

Agenda

Four and a half hours. Onboarding desks stay open the whole night — skip a talk, keep your pin.

1. 4:00

   01Doors & Ambert check-in

   Pick up your Pioneer badge. First 160 guests receive a Trail Biscuit and 25 Ambert Tokens.

2. 4:30

   02Welcome to the trail

   MiloMaps opens the night — why Fox Valley shops are the first pin on AmberTrails.

3. 4:50

   03Numbers from orbit

   xAI and SpaceX on satellite-grade footfall, local reach, and what the map can see that a feed cannot.

4. 5:20

   04Shop onboarding clinic

   Live walkthrough: claim your pin, set hours, and open a B2C trail to customers already nearby.

5. 6:00

   05Trail biscuits & tables

   Eat, meet, trade Ambert. Pet-friendly partners demo the biscuit redeem loop.

6. 6:40

   06Direct reach workshop

   Build a weekend campaign that hits walkers, not strangers. No algorithm. No boost tax.

7. 7:20

   07The rollout series

   Fox Valley now, Wisconsin winter, Great Lakes spring — dates and who gets in each wave.

8. 8:00

   08Closing drop

   Pioneer cohort toast. Bonus token drop for shops that complete onboarding on the floor.

B2C · Direct customer reach

The trail is the channel

AmberTrails puts Fox Valley independents in front of people who are already moving — walkers, errand loops, Saturday markets. No rented audience. No leftover impressions.

40

Pioneer shops this wave

Your shop, on the map

Every Pioneer business becomes a living pin. Locals find you while they actually walk the trail — not after they scroll past you.

12k

weekly trail walkers

Direct to the doorstep

B2C pings go to people already in the Fox Cities. AmberTrails is a path, not a feed — your offer lands when they are two blocks away.

1.8s

refresh on live heat

See it by the numbers

Footfall, dwell, return loops. MiloMaps × SpaceX reads the corridor the way a weather map reads a front — then xAI tells you what to do with it.

25

tokens on RSVP

The Ambert loop

Customers earn tokens, spend them with you. Loyalty that feels like a biscuit at the counter — not a points spreadsheet in a drawer.

Localized · Wisconsin Fox Valley

The first forty pins

Small businesses first — Appleton to Oshkosh, with Green Bay and Fond du Lac on the edge of the Pioneer wave. Tap a city for the street map.

Fox River corridor

Lake Winnebago · Appleton hub · Pioneer wave

• Appleton12 shops
• Neenah6 shops
• Menasha4 shops
• Kaukauna4 shops
• Oshkosh7 shops
• Green Bay5 shops
• Fond du Lac2 shops

Saturday venue

Appleton

Fox Cities Exhibition Center. The Pioneer Night floor, and the first onboarding desk.

Fox Cities Exhibition Center
Trailhead Hall
355 W Lawrence Street
Appleton, WI 54911

DirectionsOpen street map

Multi-step series

Four waves. One origin pin.

Fox Valley is not a pilot we forget. It is wave one of a series — later dates are placeholders until the Pioneer cohort is on the map.

1. 01This night

   Fox Valley Pioneer

   September 26, 2026 · 160 guests

   Forty shops. Appleton, Neenah, Menasha, Kaukauna, Oshkosh. Live pins, Ambert wallets, and the first Trail Biscuit redeemers.

2. 02Invite wave

   Wisconsin Main Streets

   Winter 2026–27 · Dates TBA

   Twelve more cities. Madison, Milwaukee neighborhoods, Eau Claire, La Crosse. Pioneer shops keep founding-pin status.

3. 03Series placeholder

   Great Lakes Corridor

   Spring 2027 · Dates TBA

   Chicago, Minneapolis, Detroit walkable cores. Shared token ledger across the lakes. Venue and dates to be posted here.

4. 04Series placeholder

   National Trail Network

   Fall 2027 · Dates TBA

   Coast-to-coast map. Same biscuit, same Ambert, local rules. The Fox Valley cohort stays the origin story on every pin.

Ambert Tokens · digital gamification

Biscuits, pins, and a ledger

Ambert is the trail’s token. Earn it for showing up. Spend it on real treats at partner counters — or on a weekend in the glowing ring on the map. The first 160 guests take a physical Trail Biscuit home.

Earn

• RSVP to Pioneer Night+25
• Door check-in+40
• Refer a shop that onboards+80
• Complete onboarding on the floor+120

Spend

• Trail Biscuits

  Physical treats at pet-friendly partner counters — bakeries, groomers, and the coffee shops that already know your dog’s name.

• Featured pin

  A weekend on the glowing ring. Your shop sits above the fold on the Fox Valley atlas.

• Reach boost

  A 48-hour trail ping to walkers already in your district. Direct, local, no leftover impressions.